BRIEF 07 -
DIGITAL
THE SUBWAY APP
THE ASK: Come up with a digital idea that communicates the benefits of the Subway app.
PROPOSITION: Get your Subway without the wait.
INSIGHT: Slow internet is the online equivalent of waiting in line for your sub.
IDEA: You might be stuck waiting for your Zoom meeting to load, but you won’t have to wait for your sub.
The slower your internet, the bigger the discount when you click-and-collect your Sub through the Subway App.
sub-optimal speed
HOW IT WORKS…
Download the Subway app.
When you’ve decided on your sub, use the in-app SubSpeed internet speed tester.
Depending on how far below average your internet speed is, you’ll get a discount when you use the app to order!
COUPLE OF NOTES ON brief 07…
I actually like the smell of Subway stores.
During one of Melbourne’s particularly long lockdowns, I had the idea to make candles that smelled like the inside of a Subway. But seeing as I couldn’t actually go to a Subway store to check what it actually smelled like, I settled for making bacon-scented, Furby-shaped candles instead. Some dreams are meant to stay as dreams.
crowdfund my bacon-scented furby candles
I need a lot of R&D money. Unsure how much, but the ears keep falling off when I take the candles out of the custom-made silicone moulds.