BRIEF 06 -

PR

GREENPEACE

THE ASK: Create PR idea that inspires people to take action against plastic pollution.

PROPOSITION: Single-use plastic created today will be in the ocean tomorrow.

INSIGHT: More than 400,000 tourists visit Loch Ness every year to search for the Loch Ness Monster. But this tourism takes its toll: 31 of 49 samples of Scottish loch waters contain microplastics (Greenpeace, 2018).

IDEA: While we’re all out searching for Nessie, we really need to be thinking about the sea monsters of tomorrow: plastic. To help bring attention to the urgency of the plastic pollution problem, Greenpeace activists will stage Nessie sightings with sculptures created from plastic collected from the Loch.

messy nessie

the real monster? plastic.

HOW IT WORKS…

  1. Greenpeace activists collect plastic waste from the Loch.

  2. Activists construct Nessie-esque sculptures.

  3. They plant these on the paths of the many Nessie-spotting cruises that operate in the Loch.

  4. Watch social media light up with fake Nessie sightings.

  5. Greenpeace announces the true sea monster behind the sightings: plastic waste.

COUPLE OF NOTES ON brief 06…

Anyone who knows me properly knows that I love the Loch Ness Monster.

In my efforts to cram as many of my special interests into my AWARD School portfolio as possible, I created a campaign starring perhaps my favourite cryptid of all time: Nessie. In my vision of Nessie, as well as in the rendering I created for this PR campaign, I’ve chosen to accept the common hypothesis that she is a plesiosaur that somehow survived extinction. Plesiosaurs were said to have survived up until the mass extinction event that killed all the dinosaurs (OR DID IT?!) – so the idea that Nessie might be one of these fine creatures is intriguing. However, she would have to be a magical plesiosaur to have survived for 66 million years. Unless she’s reproducing, which means one of two things:
1) Nessie can do binary fission as a means of reproduction, or 2) There are multiple monsters in Loch Ness and they are just really hard to find.

I choose to believe in the first theory. That would be so cool.

As an aside, I’ve also never been to Loch Ness, or even Scotland, which seems like a crime.

I will gladly accept any contributions to my airfare to make this a reality. Please fill out the contact form and I will take it from there.

pay for my airfare to scotland

I promise to find the Loch Ness Monster*.

I don’t even need checked baggage – so the ticket will be quite affordable.

*Promise is not legally binding, because this is just a Squarespace website and you can say anything on the Internet.