BRIEF 01 - outdoor
GLAD TUFF STUFF
PRODUCT: Glad Tuff Stuff
PROPOSITION: The toughest garbage bags
INSIGHT: Most adults would rather eat dirt than do algebra again.
IDEA: An impossible maths problem? Still not quite as tough as these Glad Tuff Stuff bags.
COUPLE OF NOTES ON brief 01…
A fun fact about me is that I absolutely love algebra.
If you’ve heard of Kumon, please be very impressed that I completed their Mathematics program back when I was a teenager. Yes – you heard that right: a copywriter who loves maths. We do exist.
I genuinely find maths to be a beautiful and creative space to play – so I had to shove it into my portfolio somewhere.
It probably also goes without saying. I had watched a lot of Succession in my AWARD School breaks – and I was unable to stop myself from inserting a Tom-and-Greg joke into my portfolio.
In my defence, nobody stopped me.
But you know what they say: you can’t make a Tomlette without breaking some Gregs.
WANt to talk to me about greg from succession?
He is my third favourite character. I also haven’t seen all of Succession: I started watching it over my partner’s shoulder at around Season 2 and read the whole Wikipedia page so that I could catch up and watch the final episodes at the same time as everybody else.