JUDGE'S PICK

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JUDGE'S PICK *

BRIEF 10 -

COMMERCIAL CREATIVITy

THE ASK: Come up with a solution that helps ease the cost-of-living crisis.

JUDGES' PICK

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JUDGES' PICK *

MY SOLUTION

INSIGHT: Every year, Australian households throw away approximately $2,000 of food. This could be minimised if we knew when our produce was going to expire. And we’ve got the power to find out! Ethylene is the gas emitted by fruit and vegetables as they rot: by measuring this, we can tell when our produce will expire with excellent accuracy.

IDEA: Meet the Harvester: the Grim Fridge Keeper! He’s a mini ethylene smart sensor: he detects the levels of RIPeness of your fruit and veg and sends you notifications when they’re getting close to their death. That way, you know what to cook to minimise waste!

Black-and-white illustration featuring a Grim Reaper figure holding a scythe, surrounded by food items including a Heinz ketchup bottle, a jar of dill cucumbers, and a lemon or orange, with the phrase 'death to food waste' at the top.

TELL US HOW IT WORKS!

  1. Place The Harvester in your fridge.

  2. Position the extra Tombstones if you want to track RIPeness in additional spots in your fridge.

  3. Synch The Harvester and his Tombstones with the smartphone app: label areas of your fridge so you know what produce is getting on the nose and when.

  4. Wait for him to tell you when things are getting a little RIP-e. He can even send you recipe suggestions to help you use up your produce!

Mobile app screen titled 'The Harvester' with a cartoon image of a tomato with a dark opening, notifications about tomatoes not lasting long, and a button to add a recipe to the repertoire.

And you know it’s got add ons!

A minimalist illustration of a salad crisper with the word 'RIPE' on it, suggesting it is an extra sensor for determining ripeness.

Of course the additional sensors are shaped like tombstones!

It just makes sense!

Sold separately, because you gotta spend money to save money, baby!*

*This isn’t true.

COUPLE OF NOTES ON brief 10…

I was entirely surprised that the judges liked this.

I am still a bit shocked.

That being said, I think I could probably make this myself – using the skills I have gleaned from Furby repairs and my personal sense of audacity. I would love to make a prototype, but I am quite busy being a copywriter at the moment. I really do love being a copywriter – I do not have any desire to become an electronics mogul at present. So, this idea can be purchased. With money.

HOWEVER, this idea is only for sale if you have a lot of money and will let me do a 5-minute monologue on Shark Tank. The whole monologue needs to be aired.

THOSE ARE THE RULES.

SEE THE REST OF MY PORTFOLIO - NOT JUST AWARD SCHOOL STUFF!

WILL YOU LET ME DO A 5-MINUTE MONOLOGUE ON SHARK TANK?

Or do you have an ethylene sensor sitting around that I can use for my prototype?

Do you want to buy my idea? Do you want to explain to me all the ways this invention wouldn’t work?

USE THIS FORM TO COMMUNICATE WITH ME.