BRIEF 03 -
tvc
ryobi hedge trimmer
THE ASK: Create a 6-frame storyboard for a TVC for RYOBI’s hedge trimmer (they didn’t specify which).
PROPOSITION: The fastest way to get your hedge in shape.
INSIGHT: You’re not alone — a lot of people avoid going out into their gardens because they don’t want to talk to their neighbours.
IDEA: Ominious, omnipresent neighbour.
COUPLE OF NOTES ON brief 03…
My neighbours are actually LOVELY.
I would never try and avoid them by buying a fast hedge trimmer. In fact, I don’t think our block of units has a single hedge to trim. And if it did, I think that would be the body corporate’s responsibility to maintain? I might just verify this. Check back later to see if it’s true. I’m also going to make a more mobile-friendly version of this storyboard soon, but I also have to google how to do that. Bear with pls xx